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Sweden the most creative place in Europe
Friday, 19 October 2007 15:41
 Sweden beats the US in creativity and is the most creative place in Europe, a new report by international researchers has found. The study, conducted by Professor Richard Florida of Carnegie Mellon University in Pittsburgh, finds that Nordic countries are challenging the economic power of the US and "old Europe", and could become talent magnets for innovative immigrants. Sweden came first in the list of creative countries, followed by Finland, the Netherlands and Denmark. Nordic countries have the potential to attract the worlds most talented workers, giving them a competitive edge and eventually spurring stronger growth, the report says. “The key to competition in the future is who can attract creative people on a global scale,” Professor Florida told the FT. The report measures the countries on “the three T:s” of economic growth: Talent, Technology and Tolerance. These factors indicate a country’s creative potential and bear a strong correlation to economic growth, say the authors.